Menstruators are exasperated
with products that
fail month after month
with products that
fail month after month
Here is what current product
users are saying ...
(actual comments from user studies)
80% describe
period product
discomfort
period product
discomfort
"Tampons are very uncomfortable to use"
"Pads can cause friction and may not fit well"
"They are never the right shape"
"Menstrual pads irritate the skin"
"Pads cause discomfort during exercise"
"Pads leak if not changed in time"
"Different products needed for different flows"
"May require changing at an inconvenient time"
"Pads don't work during a heavy period"
"Pads aren't suitable for every body shape"
92% describe
worry about
leaking
worry about
leaking
84% are concerned
about
mess & inconvenience
about
mess & inconvenience
"Period products are difficult to dispose of"
"Tampons can't be used at the start of a period"
"Pads are visible through clothing"
"It's hard to roll up a pad into the bag"
"Difficult to change in unclean or cramped WCs"
"I didn't know cups could cause toxic shock"
"Toxic shock puts me off using a tampon"
"I don't really understand it"
79% of tampon and cup
users worry about
toxic shock
users worry about
toxic shock